Social presence is “the degree to which a person is perceived as a ‘real person’ in mediated communication” (Gunawardena, 1995, p.151). In our case we are referring to the instructor's presence in an online course. I have been reading a variety of resources on the topic and have found that research shows that instructor (social) presence correlates with:
- increased learner satisfaction,
- a greater depth of learning,
- increased perception of learning, and
- a sense of belonging to a community.
- Post a welcome announcement; share your enthusiasm about the topic; set a positive tone
- Be real; Share your bio, include a photo; interact with students and participate in icebreaker/intro activity; write a personalized introduction
- Be available; Make it easy for students to contact you if they need to (but let them know your boundaries); encourage them to contact you if needed;
a. Offer virtual office hours
b. Create an FAQ forum in the discussion area. - Be yourself; speak from the heart; show care
- Provide timely and constructive feedback; positive affirmation;
- Motivate and inspire! Include weekly announcements that provide general feedback, summaries, commentaries, and/or encouragement.
- Acknowledge diversity and the experience your students bring to the course.
a. Share your real world experiences and perspectives to a topic by including weekly summaries or commentaries to a topic. Your students will have diverse backgrounds and experiences as well; respect and encourage them to share their stories as they relate to the topics. - Support your students! Maintain a nurturing pace of responding.
- Be flexible. There may be times when your students are not able to meet deadlines, be understanding and flexible with their circumstances. Be open to flexibility with specific projects or assignments where a student may be able to customize it to make it more meaningful or practical to their career.
- Connect and personalize; Use of conversational style in communications from instructor to students – use of names, discussions of personal context, use of emoticons. :) ;)
- Foster community and collaboration
a. Use “we” and “us”; “We are all in this together; Let us work together” - Model the behavior and practice what you expect from your students.
Gunawardena, C. N. (1995). “Social presence theory and implications for interaction and collaborative learning in computer conferences.” International Journal of Educational Telecommunications, 1(2/3), 147-166.
Gunawardena, C., and Zittle, F., (1997). Social presence as a predictor of satisfaction within a computer-mediated conferencing environment. The American Journal of Distance Education, 1(3), 8-26
Muirhead, B. (2002). Promoting Online Interaction in Today's Colleges and Universities. , 16(7). Retrieved from http://www.usdla.org/html/journal/JUL02_Issue/article04.html.